As many already know, Mark Zuckerberg made a dramatic statement during his speech during a New York press conference stating “The next hundred years will be different for advertising, and it starts today.” “It” of course referring to facebook’s new social targeting ad platform rightfully titled social ads. I have personally used the ad platform and I am modestly satisfied at best with the results. The ad targeting platform uses user’s social preferences, organizations and user generated content to trigger keywords that advertisers bid for to display ads in profiles with related content.
Do you think facebook’s social ads could ever be a bigger money maker than google’s adwords? Share your thoughts.
In this video, The Street’s Vishesh Kumar & Alix Stell rip facebook a new one by bashing the social network giants’ ad platform to a pulp. Plus, how many of the 50 million facebook users will be pleased to know that their personal profiles are being served with targeted advertisements? To be fair, it is still early to tell what is to come of their new social advertising platform, or whether it could some day rival Google’s infamous adwords advertising tool.
